| Statement of Visa Inc.
Visa appreciates the
opportunity to submit this written testimony to address the important issues
raised by today’s hearing on the use of technology to improve public benefit
programs.
The Visa Payment System,
of which Visa U.S.A. is a part, is a leading consumer payment system, and plays
a pivotal role in advancing new payment products and technologies, including the
growing category of prepaid cards. Visa U.S.A. is an association of 14,000 U.S.
financial institutions who issue credit, debit and prepaid cards and who work
with merchants to ensure the acceptance of these cards for transactions. Visa
itself does not have relationships with cardholders or merchants.
This is important for
understanding the use of prepaid cards for government benefit programs. While
Visa establishes the technical platform for the use of prepaid cards and the
standards that enable the cards to be used at merchant locations and ATM
machines, it is the financial institutions who work directly with state, local
and federal agencies to issue cards to government beneficiaries. The terms and
conditions of the issuance of the cards, including terms and conditions to the
cardholders, are set by contracts between these financial institutions and
their government agency customers. There are a variety of possible contractual
relationships and a large degree of competition among financial institutions
interested in serving this growing market.
The Prepaid Card Market
The growth of prepaid
cards is one element in the electronicifcation of payments. In December 2004,
the Federal Reserve System announced that electronic transactions had surpassed
checks as the consumer’s preferred noncash method of payment. Fifty-five
percent of these noncash transactions were completed using a debit or credit
card, through an automated clearing house (ACH) transaction, or an electronic
benefit transfer (EBT). The remaining forty-five percent of these transactions
were made by check. The trend toward electronic payments is well underway.
Prepaid cards can bring the
benefits of electronic transactions to consumers who are unserved or
underserved by financial institutions, that is, to those without a credit card
or a checking or a savings account that can be accessed through a debit card or
the ACH. Prepaid cards that access the same electronic payment networks as
credit and debit cards can be used to meet the financial transactions needs of
the unbanked in a highly efficient fashion. These prefunded financial services
products are used to withdraw monies through ATMs, make point-of-sale debit
transactions, pay bills, and transmit funds through account-to-account
electronic transfers.
Prepaid payment cards are
a broad series of products which represent the expansion of choice and
convenience in how consumers, businesses and the public sector make and receive
payments. While the category started with consumer-to-consumer gift cards, it
has expanded to include:
- A payroll card, direct deposit
alternative to both employers and employees,
- Disbursement of government
benefits programs like child support, unemployment benefits and other social services
- Consumer management of benefits
funds including flexible spending accounts (FSA) and healthcare
reimbursement accounts (HRA)
- Corporate rewards, rebate,
incentive or bonus programs
Prepaid cards are
different from both credit cards and debit cards. Credit cards offer consumers
the ability to draw on a line of credit and pay their bills later – at the end
of the month or over time. Debit cards provide customers with convenient
access to their depository account to pay for purchases or to obtain cash at
ATM machines. Prepaid cards provide customers with access to a pre-defined
amount of money without drawing on a traditional banking account.
The funds associated with
a prepaid card are stored in a central location by the financial institution
that issues the card. There is no value on the card itself. The card functions
as an access device to the funds.
In a face-to-face point
of sale transaction, the card is swiped at a regular point of sale terminal.
The merchant does not need to install special point of sale equipment, and no
PIN number is entered. The transaction is routed over the Visa network, and is
approved if the cardholder has sufficient funds to cover the purchase. ATM
access is accomplished through the use of the card in conjunction with a PIN
number. Visa prepaid cards are accepted wherever Visa debit cards are accepted
– worldwide, online or offline.
Some prepaid cards like
gift cards are not reloadable. They are designed to be used until their value
is exhausted. Other cards such as payroll cards or government benefit cards are
designed to be reloaded on a regular basis.
Visa estimates that the current
market for all bank-issue prepaid cards (Visa, MasterCard and American Express)
is less than $25 billion. The bulk of that is government benefit cards. The market
is in its infancy now, but the potential growth over the next several years is
likely to be substantial.
Government Prepaid Card Programs
Visa estimates that there
are approximately 80 million underserved customers who receive about $1
trillion in wages and government benefits in the form of checks. This delivery
method imposes unnecessary costs on the recipients and it is costly and
inefficient for the entity disbursing the funds. The prepaid card is a way to
improve the efficiency of this market.
The first government
prepaid card program was implemented in 2002. The program used a reloadable
prepaid Visa card to disburse Child Support payments. The program was with the
state of Colorado and the issuer was US Bank. There are now 27 states that are
using or are in the process of using a reloadable prepaid Visa card to disburse
payments such as Child Support, Unemployment Insurance, Temporary Assistance to
Needy Families and Payroll. See the attached chart for a current list of
programs.
States are quickly
adopting this method of disbursing payments to underserved recipients because
of the significant cost savings and increased processing efficiencies compared
to checks (cost savings from postage, check handling, processing lost/stolen
checks and paying caseworkers to track down recipients). Recipients also like
the benefits of receiving payments via direct deposit to a prepaid Visa card compared
to receiving their benefit in the form of a check. They receive faster access
to their funds and do not have to worry about paying check cashing fees.
Additionally, unlike cash, if the card is lost or stolen, cardholders receive a
replacement card and are protected from unauthorized transactions with Visa's
Zero Liability program.
Visa estimates that there
are about 2 million prepaid Visa cards in use by underserved customers through
payroll cards, government benefit cards and general purpose prepaid cards. Visa
issuing banks have issued about 1 million of these prepaid as part of
government benefit programs, and about 600,000 of them are currently in active
use by program beneficiaries.
Overall a prepaid card
program saves money for the state agencies. There are, of course, expenses
associated with a prepaid card program. For instance, there are costs, which
vary by program, for producing and mailing prepaid cards and educating
beneficiaries on their use. The allocation of these costs is subject to the
contractual agreement between the state agencies and the financial institutions
issuing the cards. In some cases, the state agency does not have a direct
payment for these production and distribution costs. The results from the
existing prepaid programs show cost savings for the state agencies from the
switch away from paper check delivery of benefits, even taking into account
these and other costs of administering the program.
Consumer protections can
also be an expense of administering the program. The cards are protected by zero
liability, and are subject to replacement if lost of stolen. But these costs
are minimal. Fraud losses from government prepaid Visa cards are low and
stable, averaging less than $.03 cents for every $100 of transactions. In
Visa’s experience beneficiaries are protective of their card; they like the
benefits and convenience of receiving payment through this method. Visa has
not seen a lot of instances of lost or stolen cards in these government prepaid
programs. Benefits to Program Recipients
- Visa prepaid cards are accepted
at merchant locations and ATM machines worldwide.
- Visa prepaid cards are Visa
cards, and are subject to Visa operating rules and regulations, including
all the Visa Consumer Protections.
- Zero liability applies. If a
Visa prepaid card is used fraudulently, without the cardholder’s
authorization, the cardholder is not liable for the fraudulent
transactions.
- Visa prepaid cards can be
replaced if lost or stolen. The cardholder simply follows the normal
procedure for notifying the issuing financial institution, and the old
card will be canceled and a new one issued.
- Funds are available immediately
after the card is loaded. There is no waiting period as there often is
with check disbursements.
- Cardholder has the convenience,
prestige and versatility of a Visa card. This is especially important to
those who do not have a relationship with a financial institution.
- Cardholders have safer, less
expensive access to their money. Those without a bank account do not need
to go to risky, costly check cashing locations to cash their payroll or
government benefit checks.
Check-cashing costs are
especially troublesome for the unbanked and one of the major advantages of
prepaid government benefit programs is to enable unbanked beneficiaries to avoid
these fees. They can be relatively inexpensive in some states such as New York
State, where fees are capped at 1.5 percent of the value of the check. In some
states, however, fee limits are much higher and in eighteen states no fee
limits are imposed. In addition to check-cashing fees, unbanked customers
will pay fees for bill payment services, money orders, and money transfer
services.
Benefits to Government
- Prepaid cards reduce costs.
There are no paper checks to issue, or re-issue if they are lost or
stolen.
- Funds disbursement is superior
to paper check. The funds reach employees or beneficiaries in a faster,
safer and more secure electronic fashion.
- Prepaid cards enhance risk
management. Fraudulent use can be detected much earlier by sophisticated
Visa fraud detection systems and those operated by the issuing financial
institution.
- Prepaid cards provide better
tracking and reporting of card use. This enables cardholders and
government to understand the pattern of spending with the cards, thereby
improving budgeting and other expenditure control systems.
|
State Prepaid Programs
(as of 3/7/06) |
|
|
|
State |
Use |
Program Status |
Issuer |
|
Alabama |
Child Support |
In rollout |
Amsouth |
|
Alaska |
Child Support |
Implemented |
JPMC |
|
Arizona |
Child Support |
Implemented |
JPMC |
|
California |
Child Support |
In implementation |
BofA |
|
Colorado |
Child Support |
Implemented |
USB |
|
Iowa |
Child Support |
Implemented |
USB |
|
Kentucky |
Child Support |
In implementation |
USB |
|
Louisiana |
Child Support |
In rollout |
JPMC |
|
Louisiana |
Unemployment |
Implemented |
JPMC |
|
Maryland |
Child Support |
Implemented |
BofA |
|
Massachusetts |
Child Support |
Implemented |
JPMC |
|
Michigan |
Child Support |
In rollout |
USB |
|
Minnesota |
Child Support |
Implemented |
USB |
|
Nebraska |
Child Support |
Implemented |
USB |
|
Nebraska |
Child Care Credits |
Launch pending |
USB |
|
Nebraska |
State Employee Payroll |
In rollout |
USB |
|
Nevada |
Child Support |
Implemented |
JPMC |
|
North Dakota |
Child Support |
Implemented |
USB |
|
North Dakota |
TANF |
Implemented |
USB |
|
Ohio |
Unemployment |
In implementation |
USB |
|
Oregon |
Child Support |
In rollout |
USB |
|
Oregon |
Unemployment |
Implemented |
USB |
|
South Dakota |
Child Support |
Implemented |
USB |
|
Tennessee |
Child Support |
Implemented |
JPMC |
|
Texas |
Child Support |
In implementation |
WFB |
|
Washington |
Child Support |
Implemented |
USB |
|
West Virginia |
Child Support |
Implemented |
BB&T |
|