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Statement of J. Ruth Kennedy, Medicaid Deputy Director, Louisiana Department of Health and Hospitals, Baton Rouge, Louisiana

Testimony Before the Subcommittee on Health
of the House Committee on Ways and Means

May 03, 2007

Chairman Stark, Ranking Member Camp and distinguished members of the Health Subcommittee: Good morning.  My name is Ruth Kennedy and for the past seven years I have been a Deputy Medicaid Director for the Louisiana Department of Health & Hospitals. In that position, I am responsible for Medicaid and SCHIP eligibility and enrollment in our State. During those seven years, we have made a concerted effort to increase enrollment of eligible seniors and people with disabilities into our Medicare Savings Programs. Most recently, one of the immediate goals of Governor Kathleen Blanco’s 2004 Health Care Reform Plan included increasing participation of eligible but unenrolled persons in the Medicare Savings Programs (MSP).

I want to thank the Committee for the invitation this morning to share some of the methods and strategies that have proven successful in substantially increasing enrollment in the Medicare Savings Programs in Louisiana. In the period from January 2000 to April 1st of this year we have seen enrollment in the Medicare Savings Programs increase by just under 43,000 individuals, which for us represents a 44% increase.  The biggest percentage increases were in our Pure SLMB and QI-1 Programs: 161% and 401% respectively. I make mention of this because nationally, the SLMB and QI-1 have lower take up rates than QMB.

Background

Louisiana first began to focus on increasing enrollment in MSP in late 1999 in response to correspondence from CMS [at that time HCFA] which urged states to take pro-active steps to increase participation of eligible but unenrolled people into the Medicare Savings Program.   

For MSP qualifying seniors and people with disabilities, the current $93.50 increase in their monthly Social Security check represents as much as a 17% increase in “spendable” dollars.  Now that MSP enrollees are also automatically eligible for Extra Help with out-of-pocket costs and immediate enrollment into a Medicare Prescription Drug Plan, the value of MSP participation is even greater.

The increase in enrollment in Louisiana has resulted from a combination of administrative simplification and intensive, ongoing outreach.  Outreach alone is of limited usefulness unless both the application and renewal processes are streamlined and simplified.

Application Simplification

Low literacy levels, poor eyesight, hearing impairments, memory loss and other health care problems are barriers to enrollment which we have identified and are working to mitigate. We designed a simplified Application Form specifically for the Medicare Savings Programs, eliminated the requirement for a face-to-face or telephone interview, relaxed verification requirements, and we use less restrictive methods when calculating countable resources. These are all options allowed the States by CMS.   Information and application assistance is readily available through a widely publicized toll-free MSP hotline that is manned by knowledgeable Medicaid eligibility professionals.

Focus on Retention

The annual renewal process has been addressed as well, since we found in our State that many enrollees were having their cases closed not because they were no longer eligible for MSP, but solely because they did not return the required paperwork.  We began conducting ex parte reviews where possible, i.e., using our inquiry rights to other systems such as Food Stamps to verify income and resources.  When an ex parte renewal is not possible, caseworkers can complete the review of circumstances subject to change by telephone, without the need for a signed renewal form.  These procedures have resulted in less than ˝ percent of our enrollees having their case closed for failure to return a renewal form.

Beginning in July, we are further simplifying MSP renewals by adopting the technique used by the Social Security Administration to conduct renewals for Low Income Subsidy. We will mail letters advising enrollees of the income and resource information on our records and request that they contact us only if our information is incorrect or their income or resources has changed. Otherwise they need not do anything. A careful review of our administrative data revealed that our MSP cases are almost never closed at renewal because of increased income or resources so we believe this is responsible public policy.

 We know that keeping eligible people enrolled— or plugging the holes in the bucket—is an important key to increasing Medicare Savings Program participation. Reducing closures at renewal for purely procedural reasons and simplifying the renewal process have resulted in significant administrative savings for the Department as well. [1]

Closures at renewal can result in undue hardship for this vulnerable population. Persons closed at renewal are often not aware that their case has been closed until they discover that the amount of the Social Security check directly deposited into their checking account is ~$280 less than anticipated. The retroactive and current premiums due to SSA were automatically deducted.

Importance of Outreach

We have made substantial administrative changes. But the reality is without help, many people in our target population are unable to navigate even our “kinder, gentler” bureaucracy. The only way to reach them is through intensive outreach and face-to-face interaction—contact with them, but also with their sons and daughters, with their grandchildren, with their nieces and nephews, with  caring friends and neighbors,  and with sources of information they trust.

Community Partners

 We have forged partnerships with hundreds of those sources of information: SHIP outreach workers, the Social Security Public Affairs Specialists in Louisiana, community organizations, medical providers, and local social service agencies. They are valuable partners for identifying and disseminating information to potential enrollees, many who are homebound or live in rural areas.  These local partners have day-to-day contact with our target audience and have credibility and the trust of their communities.  We have found that the messenger is very important.   Our targeted population responds well to a representative at the local Social Security Office, Council on Aging, Meals on Wheels, their doctor, pharmacist, or home health provider.  Without question, the MSP partners we have engaged have been instrumental in helping raise awareness and increasing enrollment. 

Role of Medicaid Eligibility Employees

Medicaid eligibility employees who work in the 45 local Medicaid eligibility offices throughout the state have spearheaded our MSP community outreach efforts, logging literally thousands of hours. These employees—caseworkers, supervisors, and managers-- live in the cities, towns, and communities where they are conducting outreach. They understand the culture. They can identify those trusted sources of information in the community and recruit partners.  They have the knowledge and experience to assist with application completion and answer questions about MSP.  Our eligibility offices have recruited community partners, distributed and kept stocked MSP applications in “Take One” holders, given presentations about MSP, and conducted special direct mail initiatives. They have raised awareness of MSP and provided one-to-one assistance at hundreds of events and locations, with much of the activity taking place after normal working hours and on weekends. 

 This past month for example—April of 2007—some of the settings in which our eligibility staff conducted MSP outreach were the Gusher Days Festival in Oil City, a Walgreens Pharmacy in New Iberia, the Etouffee Festival in Arnaudville,   a community health center in Luling, the Delta Music Festival in Ferriday, a  Family Life Conference in Hammond, heath fairs at places of worship in Baton Rouge and Monroe,  and a senior citizen’s center in eastern New Orleans.

Our initiative to empower and provide opportunities for eligibility staff to conduct outreach for the Medicare Savings Programs is the same model we had earlier used beginning in late 1998 to increase enrollment of children in our Medicaid and SCHIP Programs.    Their performance has greatly exceeded our (high) expectations. Our employees have demonstrated a strong commitment to helping seniors and people with disabilities who have limited income and resources.  They have proven to be creative, imaginative, and passionate about outreach and they believe that what they are doing is important and deserving of their time and effort.  Staff engaged in outreach work tirelessly to maintain their regular workload while also engaging in MSP outreach efforts. [2]

 Funding MSP Outreach

The outreach model we have employed is relatively low cost. But without monetary investment in outreach, we could not have achieved increases of this magnitude Medicare Savings Programs enrollment. In our case, funding for outreach as well as valuable technical assistance was provided by the Robert Wood Johnson Foundation through a three year State Solutions grant  ($140,000 annually) and a subsequent, one year, “post-Katrina” grant. We were able to claim federal matching funds for Medicaid administration (50% FFP).

With that funding we held annual conferences for staff involved in MSP outreach at which they shared promising practices, heard from national subject matter experts and networked with local MSP partners. We purchased promotional items, which we found to be essential for generating interest at our outreach events.  We provided compensation to employees for travel and for work performed outside normal working hours and on weekends, we printed posters and flyers, we paid for radio commercials, and we paid for follow up mailing to individuals identified through the Social Security Administration’s “leads” file.

I must acknowledge the Rutgers Center for State Health Policy which, in conjunction with the State Solutions grant, provided technical assistance, guidance, and support. They provided important expertise and additional resources such as opportunities to network with other States and organizations who are working to increase enrollment in MSP

It is important to evaluate outreach activities to assure that we are getting “the biggest bang for the buck.” We closely monitor the number of phone calls requesting MSP information or an application and the actual number of new applications received as well as enrollment and retention trends in each geographic region of the State so that we can quickly and make adjustments as needed.

Program Costs in Louisiana

 While the costs for outreach have been relatively modest, the same cannot be said for the impact of increased enrollment on the Medicaid Budget. A 44% increase in enrollment translates to a 44% increase in our budget for Medicare Buy-In, at the same time that Medicare Part B premiums have been sharply increasing. Unlike regular Medicaid budget cuts, in which reductions in payments to providers is an option, we do not have the latitude to reduce our state match for the “fixed” Medicare Part B premium.

I previously alluded to the rapid growth in enrollment in our QI-1 program. In FFY 05, our QI-1 allotment was not sufficient to continue enrollment beyond March. We were unable to enroll additional eligible individuals for five months while CMS was working to get us a supplemental appropriation.

Conclusion

  We have found effective outreach for the Medicare Savings Programs to be   more challenging than outreach to enroll uninsured children. Our target population is more likely to view government-funded programs with fear and mistrust, and stigma is certainly a factor.

Nevertheless, largely as result of Louisiana’s aggressive and sustained Medicare Savings Program outreach  and administrative simplification initiative, 43,000  more Louisiana citizens with limited income and resources are now receiving much needed help with Medicare costs than received help in 1999. We had the infrastructure in place to actively participate in outreach for the Medicare Prescription Drug Program Low Income Subsidy and did so. Reducing the number of people eligible for, but not enrolled in MSP has reduced the number of people eligible for, but not enrolled in or receiving Extra Help with a Medicare Prescription Drug Plan.

For all our success in connecting with and enrolling additional people into these programs,  we have reason to believe that thousands of other people in Louisiana  who would greatly benefit from enrollment in MSP are not yet enrolled.

  They still don’t realize that help through the Medicare Savings Programs is available.  If they do, they’re not aware that we have simplified the application and requirements for enrollment.  Their perception is that the application process is onerous and that it is highly unlikely that their application would be successful.   We’ve all heard the axiom “perception is reality”. We’ve changed the reality and we are working to change the erroneous perception-- for the sake of   needy Louisiana citizens who qualify for, but are not yet enrolled and receiving the benefits, of the Medicare Savings Programs.

Thank you for the opportunity to share with your our experience.



[1]  Summer, Laura Administrative Costs Associated with Enrollment and Renewal for the Medicare Savings Programs: A Case Study of Practices in Louisiana, 2004 http://www.statesolutions.rutgers.edu/Reports/LA_CaseStudy_v1.pdf

2 Sofaer, Shoshanna , Assessing the Louisiana State Solutions Project, May 2006 http://www.statesolutions.rutgers.edu/Reports/Shoshanna%20Brief.pdf

 
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